Exhibitor Information

BECOME AN EXHIBITOR

BIG CROWDS. BIG SUCCESS.

Saskatchewan Blue Cross Gardenscape is your opportunity to showcase your business to thousands of Backyard Lifestyle enthusiasts!

Saskatchewan Blue Cross Gardenscape is produced by Saskatoon Prairieland Park and was established in 1990 in support of the growing industry. Through strong local support and a growing province, the show has continued to provide exhibitors with the opportunity to expand their customer base, making this a must attend event. Eager for spring, over 17,800 visitors attend annually, to walk the show, gain inspiration, purchase hot new items and meet with industry experts.

Exhibitor Criteria

In keeping the show focused on outdoor living and horticulture, all exhibitors must meet the criteria of providing backyard living and horticulture related products and services to exhibit in the show. We encourage all exhibitors to add plant material to their exhibit. Booths with plants get noticed! Trade show applications are accepted on a first-come basis, so please return your application early to ensure your acceptance for 2019.

Exhibitor Criteria

Show Attendees… Your Current and Future Customers

  • Saskatchewan Blue Cross Gardenscape – Saskatchewan’s original outdoor living, gardening and landscaping show is a proven marketing tool for your business. Below are statistics from previous years:
  • An attendance of 17,858 people.
  • 62% females & 38% males
  • 65% between the ages of 36-64
  • 65% live in Saskatoon; 20% live within 80km of Saskatoon; 13% live more than 80km of Saskatoon; 2% outside of SK
  • 82% of attendees purchased goods or services from an exhibitor
  • 44% of attendees purchased between $51-$299 at the show
  • Visitors ranked trade show component #1 reason for attending

Saskatchewan Blue Cross Gardenscape is produced by Saskatoon Prairieland Park Corporation:

Susan Kuzma, Manager – Special Events

Guylaine Patenaude, Special Events Coordinator

Kylie Chupa, Exhibits & Events Coordinator

For additional exhibitor information contact: kchupa@saskatoonex.com

Saskatchewan Blue Cross Gardenscape – A proven marketing tool

Saskatchewan Blue Cross Gardenscape is the perfect place to expand your customer base. Meet potential customers, sell merchandise, introduce and demonstrate new products, generate sales, develop brand name recognition, elicit media attention, and distribute information and samples to thousands of customers at the show. Saskatchewan Blue Cross Gardenscape attracts your target audience by strategically promoting the show in radio, TV, print, internet and social media to create a fully integrated marketing campaign. It’s the ideal sales environment where consumers can touch, see, compare and buy your products and services.

Sponsorship/Marketing Opportunities – Drive customers to your booth!

There are many sponsorship opportunities available at Saskatchewan Blue Cross Gardenscape. We can customize marketing packages to your product or service that will fit your specific marketing goals and budget. Jason Hynd, Manager – Corporate Sales & Sponsorship (306-221-2502 or jhynd@saskatoonex.com) would be happy to work with you on a customized promotion.

Saskatchewan Blue Cross Gardenscape will occupy more than 180,000 square feet in Halls A, C, D & E with an estimated 350 booths. Saskatchewan Blue Cross Gardenscape is a show designed to motivate people to create or improve their own personal outdoor living spaces. Patrons of Saskatchewan Blue Cross Gardenscape are treated to the sights, scents and sounds of feature gardens with blooming perennials, annuals, and trees.

Digital Marketing Opportunity:

Option 1: $500

  • Your company logo and booth number (2-3 seconds in length)

Option 2: $1000

  • Interactive Video to showcase your products, logo, and booth number (6-8 seconds in length)
  • Receive a highlight in the show guide

Note: $100 additional production fee required if camera-ready artwork/video not supplied.

Official Show Guide

$500 – Display Ad in Show Guide

This year Prairieland Park will once again be producing a full-color show guide that will be distributed to Saskatchewan Blue Cross Gardenscape patrons at the entrance of the show. This guide will contain the exhibitor list and locations, along with building maps, show schedules and other pertinent information. Limited advertising opportunities will be available as well.

Show Attendees… Your Current and Future Customers

Saskatchewan Blue Cross Gardenscape – Saskatchewan’s original outdoor living, gardening and landscaping show is a proven marketing tool for your business. Below are statistics from previous years:

  • An attendance of 17,858 people.
  • 62% females & 38% males
  • 65% between the ages of 36-64
  • 65% live in Saskatoon; 20% live within 80km of Saskatoon; 13% live more than 80km of Saskatoon; 2% outside of SK
  • 82% of attendees purchased goods or services from an exhibitor
  • 44% of attendees purchased between $51-$299 at the show
  • Visitors ranked trade show component #1 reason for attending